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HEY, EVERYBODY! I'M LOOKING AT GAY PORNO!
—You
This was a shock site that existed back in the day. Any domain that ended with on.nimp.org would redirect to a page with a shock image as the background (Goatse was one I can remember, but there were others), blast an audio clip of a man yelling HEY, EVERYBODY! I'M LOOKING AT GAY PORNO!
, and cause the Web browser window to move around rapidly on the screen, spawn pop-up windows, and generally become unresponsive. It was effective bait because any number of valid subdomains could be appended, so long as the whole thing ended with on.nimp.org; thus, for example, lolwut.on.nimp.org, www.youtube.on.nimp.org, and download.free.music.on.nimp.org would all correctly redirect to the same page.
According to Encyclopedia Dramatica, this prank is actually known as Last Measure, with lastmeasure.zoy.org having been another rather well-known mirror. Unfortunately, as of October 2020, neither domain leads to a working copy of this classic site, though the Internet Archive's Wayback Machine has some (mostly) functional captures of both on.nimp.org and lastmeasure.zoy.org. (Open those archived versions at your own risk.)